Archives - Page 3

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  Library Marketing and Communications

  Vol. 21 No. 4 (2015)

  Abstract: This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing program.

  How are we learning new skills and approaches to communicating with stakeholders? What has worked, and what hasn’t? What’s changed over the past few decades? Who are our audiences and how do we best communicate with them? To begin to answer these questions, we have excellent contributions from writers at large and small public and academic libraries throughout Oregon, and beyond.

  Guest Editor: Joan Petit, Portland State University

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  Mentoring

  Vol. 21 No. 3 (2015)

  Abstract: This issue of the Oregon Library Association Quarterly focuses on the theme of Mentoring.

  Guest Editor: Dawn Lowe-Wincentsen, Oregon Institute of Technology

   

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  Oregon Libraries: Ideas at Work

  Vol. 21 No. 2 (2015)

  Guest Editor: Charles Wood, Aloha Community Library

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  Growth

  Vol. 21 No. 1 (2015)

  Abstract: Publisher note: An updated version of the Slater, L. article was added 6.23.2015.

  Guest Editor: Sara Thompson, OSU Cascades

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  Beyond Curation: Libraries as Creators of Cultural, Digital, and Material Things

  Vol. 20 No. 4 (2014)

  Guest Editor: Stewart Baker, Western Oregon University

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  The Wide World of Support Staff

  Vol. 20 No. 3 (2014)

  Guest Editor: Margaret Harmon-Myers, Eugene Public Library

   

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  Outside the Lines: Creativity in Libraries

  Vol. 20 No. 2 (2014)

  Guest Editors: Ngoc-Yen Tran, University of Oregon; Serenity Ibsen, Pacific Northwest College of Art

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  Libraries Across the Lifespan

  Vol. 20 No. 1 (2014)

  Guest Editors: Ayn Frazee, Rosemont Ridge Middle School; Isaac Gilman, Pacific University

   

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  Diversity and Outreach

  Vol. 19 No. 3 (2013)

  Guest Editor: Ann-Marie Anderson, Tigard Public Library

   

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  Community Happens

  Vol. 19 No. 2 (2013)

  Guest Editor: Michele Burke, Chemeketa Community College