Starting from Square One: Library Communications from the Ground Up
DOI:
https://doi.org/10.7710/1093-7374.1834Keywords:
library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, academic library, libraries, librarians, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Oregon library association, quarterly, Oregon library association quarterly, American library association, ala, ola, reading, library success, success, library marketing department, evolving roles, new discipline, changes in libraries, career, careers, library careers, library career, new department, University of Oregon, Jason Stone, Mandi Garcia, Lesli Larson, social media campaign, student workers, library kits, style guide, bill Walton, #uostudyspot, facebook, twitter, Eugene Oregon, pacific northwest library association, writer, photography, photographerAbstract
The UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.
The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of UO Libraries and its relationship with the academic community through the development of original editorial and marketing collateral, exhibits, special events, audio-video content, and social media outreach. Additionally, we ensure that library communications follow UO brand standards and align with campus-level communications efforts.
Downloads
