Marketing Then and Now: One Librarian’s Journey

Authors

  • Diane Sotak University of Portland

DOI:

https://doi.org/10.7710/1093-7374.1833

Keywords:

library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, academic library, libraries, librarians, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Oregon library association, quarterly, Oregon library association quarterly, American library association, ala, ola, reading, library success, success, library marketing department, evolving roles, university of Portland, libraries transform, new discipline, changes in libraries, career, careers, library careers, library career

Abstract

In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still figuring it out. In case it is instructive, here is my journey so far.

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Author Biography

Diane Sotak, University of Portland

Diane Sotak has accumulated 20 years of experience in academic libraries. Before that she worked on a variety of wildlife research projects in Alaska and Oregon. She has a B.S. in Natural Resources from the University of Michigan and a Master of Library Science from Syracuse University.

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Published

2016-05-31

How to Cite

Sotak, D. (2016). Marketing Then and Now: One Librarian’s Journey. OLA Quarterly, 21(4), 23–26. https://doi.org/10.7710/1093-7374.1833